LEARN SEARCH ENGINE MARKETING
SEM Structure...
- Introduction to Ad Words – Google Adwords
- Getting Started with Ad Words – How to set up account etc.
- Targeting – Search, Contextual or placement
- Creation of Effective Campaigns and Ad groups
- Creation of Banners using Display Builders
- Writing Compelling Ad Copies—Do’s and Dont’s
- Keyword Grouping using Broad Match, Exact Match, Phrase Match, Negative Match Techniques
- Insertion of Google Conversion code and its importance in Effective Campaigning.
- Costs and Billing
- Tracking Ad Performance
- Optimizing Cost per Click
- Optimizing Ad Performance – Optimize Account & landing page
- The Ad Words Toolbox – Keyword Tool, Site Exclusion Tool, Ad Diagnostic Tool Etc.
- Google Analytics code study and Insertion
- Google Analytics Report Study and Comprehension
- Creating Multiple Report Types
- Google Insights Study
- Google Trends Study
- Managing Client Accounts