How to use advanced keyword selection systems for organic search.
To Find out Web site technical issues hindering rankings of Organic Search.
How to Perform an SEO diagnostic audit or site review.
How to Edit Web site structure and develop site maps.
Make technical and editorial corrections to a Web site and how to include SEO into a new Web site or redesign.
Understand how to edit, optimize and influence Web pages to improve organic search rankings.
Edit and optimize for specific Web pages and an overall Web site....
Off Page:-
How to create powerful inbound link plans through best practice linking techniques.
Have an exposure to the use of advanced SEO tools, techniques and analysis.
How to Develop creative and advance copy.
How to Develop a comprehensive strategy in reporting, tracking, analytics, performance, competitor tracking.
How to Manage brand reputation online , Reputation monitoring & management will be Taught in Detail under this.
SEO Contents
Search Engine Optimization is a technique that is promoting the website on search engines and ensuring to get relevant traffic & site rankings in major search engines – Google, Yahoo & Msn.
On-page Optimization Activities:
Initial Site Analysis
Competition Analysis
Keyword Research
Density Analysis and Placement
Title & Meta Tags development
Site Structure Analysis
URL renaming/re-writing
Content Development Check
Brief Keyword Competition Review
H1, H2, H3 Tags
Anchor Text
Existing Web Content Optimization
HTML Validation
Creation of XML / HTML / ROR / Text Sitemaps
Submitting sites to Google and Yahoo Webmasters
Canonical / 404 Implementation
Off Page Optimization Activities:
Directory Submission
Article submission
Geo Listing and Local Listing, which includes Classified Submissions & Google Map Submissions.
Press Release Submission
Blog creation, weekly Postings and blog promotion
Creating of Favicons
Content editing & Content Rewriting
Direct Link Exchange / Direct Link Building
Press release news syndication
RSS ( Really Simple Syndication)
Local and regional search engine indexing
Forum Posting
How to do Promotions on Social Networking Sites like: